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Written by Chun Pan , Last modified on February 2, 2017

In this post, we explore how Flipboard ended up as a loser in the digital content aggregators space.

When Apple launched its first tablet in 2010, the founders of Flipboard immediately saw an opportunityto create a central hub for magazines, digitally. Flipboard’s beautiful design, reminiscent of high-end magazines, and intuitive navigation led to rapid user growth: Flipboard was in Apple App Store’s top 100 apps for 18+ months straight. Apple lauded Flipboard as the best iPad app of 2010 [1]. Top names in tech including KPCB, Dustin Moskovitz, Ashton Kutcher, Jack Dorsey, etc. funneled $210M into the company, at an $800M valuation [2]. Flipboard had huge momentum and appeared to have a bright future ahead.

Fast forward to today: ways to consume digital content are almost as abundant as amount of content available, and Flipboard is just another player in a sea of offerings. For example, Apple News for iOS and Etnies Jameson Vulc Skate Shoe Stone 6wTFVWJn
, are just twoof countless competitors also aggregatinghigh-quality content from numerous publishers…

Value Creation

End users: value created for end users was clear from the very beginning — a central placeto digest all your favorite content, regardless ofdevice (desktop/mobile/tablet app). This app replaced your old RSS feed.When a user signs up, the user tells Flipboard about his/her interests by selecting “favorite categories” such as travel, food, sports, politics, etc. Flipboard then aggregates articles based on those stated preferences and presents content in a visually appealing way. The user can flip through different news articles in the app, as well as create folders to save articles, a feature that increases user stickiness as the user builds a repository inside Flipboard.

End users:

[Left] Flipboard’s clean, simple design is aesthetically pleasing [Right] Instead of scrolling, users flip up for more content. This action unique to Flipboard provides users with a sense of achievement each time they complete a“page”

I’ve created folders to organize my many favorite articles inside Flipboard

IMO, Flipboard’s app still has the most visually appealing design vs. competitors. The app does a superb job of balancing visuals with headlines and content preview. User interface is simple, clean, and intuitive. Users are never overwhelmed by too much text, tabs, or information, as seen in the first screenshot below. In comparison, Google News (middle screenshot) and Apple News (right screenshot) look cluttered:

The product does a good job of re-engaging users via relevant and well-timed push notifications (mornings on weekdays, before users head to work; afternoons on weekends, post brunch). Users are given the option to customize types of push notifications they receive so that app does not burn this important channel:

From my observation, Flipboard appears to have the most publishing/content creator partnerships, hence the broadest content base. There are articles on Flipboard that other apps don’t have, but not vice versa. For example, Google News only covers more traditional news topics: World, US, Business, Technology, Entertainment, Sports, Science, and Health, so as a user, I’d have to supplement Google News with other sources for additional reading.

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California State University, Fullerton

Pollak Library

Resources, tips, and tutorials for conducting genealogy research, with an emphasis on U.S. genealogy.

Online FamilySearch collections highlighted in this guide.

FamilySearch provides free access to marriage records from around the world, many with the actual digitized images.
FamilySearch provides free access to military records from around the world, many with the actual digitized images.

The latest updates from

In the past, only changes to an indivdual’s details page were those changes shown in the Latest Changes list. Now, when you attach, detach, and modify a photograph, a story or a document in the memories pages, those actions are tracked in Latest Changes.

The Riverton FamilySearch Library will host a free seminar on Saturday, October 18th from 9:00 a.m. to 12:20 p.m. The seminar will help genealogists of all skill levels learn how to: Fit family history research into your busy schedule. Perform more effective searches on the Internet. Do faster searches on the Internet. Retain the information […]

FamilySearch has added more than 3.7 million indexed records and images to collections from Brazil, Canada, Ghana, Italy, Netherlands, Philippines, Portugal, Russia, South Africa, Spain, and the United States. Notable collection updates include the 469,781 images from the Italy, Caltanissetta, Civil Registration (State Archive), 1820–1935, collection; the 1,334,890 images from the US, Georgia, World War […]

In celebration of Family History Month, FamilySearch International ( and GenealogyBank ( today announced an agreement to make over a billion records from historical obituaries searchable online. It will be the largest—and perhaps most significant—online US historic records access initiative yet. It will take tens of thousands of online volunteers to make GenealogyBank’s vast U.S. […]

I grew up in Louisiana influenced mostly by the maternal side of my family. My mother’s mother, Grandma Angelina Michelli, was the only grandmother I knew. “Paoluzzio!” is what she’d affectionately call me. I’d later learn that’s how you say my name in a Sicilian dialect. She was the consummate Sicilian Italian grandma. In the […]

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is the largest genealogy organization in the world, and is run by the Church of Jesus Christ and the Latter-day Saints.

FamilySearch provides FREE access to the more than 3.5 billion names in its database and the more than 35 million historic records it publishes each month. It also provides patron access to over 4,600 Cosycost Mens Oxfords Walking ShoesReal Leather Comfortable Fashion Casual Boots For Mens 020M Coffee xR1PRk
in 132 countries, including the main Family History Library in Salt Lake City, Utah.

How is FamilySearch able to provide free access to millions of historical record images? And why are there other records that are only limited access? FamilySearch answers these questions and more in this short video.
Colleen Greene
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