Let’s be real. When you’re bootstrapping your brand, you probably don’t have buckets of money to pour into advertising. Even $50 a day can seem astronomical. Now’s the perfect time to quote Benjamin Franklin, who famously said, “A penny saved is a penny earned.” What if I told you that you could save a penny and earn an audience? Intrigued? Let’s take those steps to building your audience organically.
Psst. We have a list of 25 ways to build your brand’s audience organically.
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…And Twitter, Google+, LinkedIn, Medium, Pinterest, Instagram, etc…
Social media is not just a platform for keeping up with your friends and favorite celebrities. It is an unavoidable part of brand development. No one wants to do business with cold, faceless brands. No one wants to read blogs without knowing your name. And no one wants to trust a brand without a social presence.
Think of the last time you saw a brand that didn’t have at least one social profile. It was creepy, right? That’s because not having a social presence makes the brand seem robotic, one dimensional, fly-by-night, scammy, or inactive– maybe all of the above. All of these perceptions will actively repel an audience.
You need a social presence to show your current and future audience that your brand is human. Here’s some more great reasons you should be on social media:
Social media allows you to give your brand a personality and tone. While you can and should do this with your blog also (more on this topic later), social media provides a great opportunity to define your brand persona. For example, an interior designer may want to pin photos on Pinterest that showcase his or her design aesthetic.
With a social presence, you can speak directly to your audience. They post a question, you answer, and vice versa. Instead of hoping that your audience remembers to visit your blog (which can be a hit or miss), you can provide content that your audience cares about directly on their feed. With your relevant social updates, you give a powerful incentive for them to follow you back to your blog.
Do you offer a product or service that needs to be explained? Perhaps there are different ways to use your offerings, and you want to illuminate them to your audience. For example, you can share explainer videos on YouTube that show how to use your product. Alternately, you can use these videos to discuss topics related to brand message, like Moz does with their Daily SEO Fix series .
Whether for education or entertainment purposes, your goal with social media should always be to provide highly relevant and useful information for your audience. That’s the way you gain trust as an authentic brand persona and authority as an industry expert. For example, you can host a monthly “Ask Me Anything” hour on Google Hangouts.
While Clubhouse was built with a
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in mind, we understand that many software development teams work in time-boxed iterations. In order to support that iterative flow, we’ve added iteration support throughout the tool. In this short post, we’ll walk you through how you can plan, track, and review your iterations in Clubhouse.
Setting Up Your Clubhouse For Iterations
Some teams work in one week iterations that start on Tuesdays, others work in two week iteration that start Monday morning. In order to work most effectively with iterations, you need to to set Clubhouse to correspond to how your team works. You can do this by going to going to Settings > Report Settings and adding the start date of your first iteration and the length of your team’s iterations.
If your team is working with Estimation Points, you can follow
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to set/edit your Estimate Scale and indicate that you want all your reporting to be reflected in points rather than Story Count (number of Stories).
Planning Your Iteration in Clubhouse
Iterations typically include a group of Stories that your team is committed to completing. To commit some Stories to an iteration, we recommend that you select all the Stories that you wish to include in this iteration and use the Edit Multiple feature to label them.
Once labelled, you can create a shared workspace against that Label.
Tracking Your Iteration in Clubhouse
While you and your team are working through your current iteration, you may need to peek in and see how Stories are progressing either to begin thinking about the next iteration or to share status with an outside stakeholder. You can track progress against your iteration in many different ways.
To see where all the committed Stories sit in the Workflow, you can click on the shared workspace on the Stories page.
You can also see progress on the iteration’s Label page.
There you can review:
You can access the iteration’s Label page by going to the Labels button on the main platform sidebar menu and clicking on the Label name or by clicking on the context menu on the Label in any associated Story).
Once there, you can click the Stories tab to see the Table or Velocity View. To access the burndown, you can click or scroll down to the Reports tab. Hovering over chart will show you the Actual and Suggested number of completed Stories or Story Points you need in order to meet your goal of completing all committed Stories by the end of the iteration period.
Reviewing Completed Iterations
Many teams like to do retrospectives after an iteration and review past performance before setting their next iteration. You can review how your team performed and what they actually completed during the iteration period, by going to the Reports page and selecting your iteration period.
Once there, you can also filter against your iteration Label to get a sense of what was completed during this iteration period. Clicking the left and right arrows in the menu will move you back and forth between past iterations.
To move outstanding Stories to the next iteration, just go to your iteration’s workspace, select all the incomplete Stories and follow the planning steps above.
Does your team work in iterations? What is most helpful for you when you are planning one? When you are in one? Let us know! Oh, and if you are on a team looking for a new tool,
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(as of 7/6/2018)
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